American Eagle is breaking its silence on the controversial new denims advert starring Sydney Sweeney.

Final week, the denim model launched their Fall 2025 marketing campaign, “Sydney Sweeney Has Nice Jeans,” nevertheless, in some advertisements, “Jeans” has been crossed out and changed with “Genes.”

Many accused American Eagle of selling “eugenics” and “Nazi propaganda,” since Sydney, 27, is white, blonde, and blue-eyed. Individuals additionally took problem with the marketing campaign seemingly sexualizing the Euphoria actress and in a single business, she says, “Eyes up right here.”

In a brand new assertion, American Eagle responded to the backlash and defended the brand new marketing campaign.

Preserve studying to discover out extra…“That is one more instance of how social media is simply not reflective of actual life,” an American Eagle rep informed TMZ. “The absurd response from some corners of the web is totally not reflective of how American Eagle‘s prospects really feel.”

The rep went on to say that their unbiased polling discovered that 71% of respondents thought the brand new marketing campaign was interesting.

“The underside line is that this was about creating a fantastic pair of denims and supporting a really worthy trigger via a few of the proceeds going to home violence prevention,” the AE rep continued. “Something past that’s noise that isn’t registering with the typical particular person.”

“No matter how folks really feel in regards to the advert, we hope they’ll agree we must be doing extra to assist and empower those that are experiencing home violence,” the rep concluded.

A Grammy-winning singer additionally just lately mocked the brand new advert.